Overview:

Explore the exciting opportunity to own and operate Betty, Alberta's pioneering fashion truck that revolutionized mobile retail in Calgary since May 2015. Betty is a fully equipped fashion boutique on wheels, designed for flexibility and profitability without the constraints of traditional retail leases. She would be a fantastic addition to someone who already has an
e-commerce site set up. This is a no-brainer for anyone with experience in the retail industry.

Key Features:
• Custom-built 2008 Isuzu NPR with Box and Skirting, originally $40,000
• Unique custom millwork including flooring, cabinetry, change rooms, jewelry bar, and shelving, valued at $40,000
• Additional features: Generator for summer cooling and winter heating, track lighting for ambiance
• Requires minor maintenance and certification to ensure roadworthiness (estimated $3,000-$4,000)
• Would also require a re-wrap for new marketing as the brand is not transferable.
Business Model: Betty thrived by participating in home parties, charity events, street markets, festivals, and downtown shopping, operating from mid-April to early October each year. Potential for off-season sales via online platforms adds to revenue flexibility.

Financial Performance:

• Historical revenues:
- Year 1: $60,000
- Year 2: $80,000
- Year 3: $120,000 to $180,000

• Profitability depends on bookings and smart inventory management. Initial investment in $15,000 of inventory yielded $40,000+ in sales, with potential gross revenues of up to $160,000, minus operational expenses.

• Detailed financial information is difficult to acquire as this was part of a brick and mortar business and there was no separation in revenues, but the current owner can explain in detail.

Opportunity Highlights:
• Ideal for entrepreneurs seeking a low-overhead fashion retail venture.
• Proven track record with established customer base and brand recognition.
• Flexible business model with potential for growth through increased bookings and online sales.

Included in Sale:

• A fully equipped fashion truck and all custom millwork.
• Existing customer relationships and booking opportunities.
• Operational insights and support during transition and training.

Investment Considerations:

• Initial maintenance is required for certification.
• Low ongoing operational costs compared to traditional brick-and-mortar retail.
• Potential for rapid return on investment with strategic management and marketing.
• Start up cash needed for vehicle improvements and adjustments.